The stage is set for an unforgettable summer in Downtown Barrie — and this year the festival has an exciting new partner leading the way.

The Downtown Barrie BIA is proud to announce that Paul Sadlon Motors has joined as the Presenting Sponsor of the Troubadour Festival, with the series now officially titled “Troubadour Festival presented by Paul Sadlon Motors.”

Owned by the longtime Barrie entrepreneurial Sadlon family, Paul Sadlon Motors has been a pillar of the local business community for decades. The company has a strong history of supporting major community initiatives, including contributions to the Sadlon Centre for Health & Wellness at Georgian College and the naming partnership of the Sadlon Arena, home of the OHL Barrie Colts.

The partnership represents a powerful example of local business supporting a growing local cultural event.

Following its recognition as one of Ontario’s Top 100 Festivals, the Troubadour Festival Summer Concert Series has officially unveiled its 2026 headliners — and the lineup delivers.

CTV Barrie News Director, Justin Rydell, added, “CTV News Barrie, Pure Country 106, and Bounce 104.1 are thrilled to be part of bringing the Troubadour Festival Summer Concert Series back to Downtown Barrie with our presenting sponsor – Paul Sadlon Motors. This event has become a true celebration of music and community. It helps shine a spotlight on Canadian national talent as well as the incredible local artists and singer‑songwriters who bring our culture to life.”

Set against the backdrop of Kempenfelt Bay in Meridian Place, Troubadour Festival continues to transform Downtown Barrie into a premier waterfront music destination.

“This lineup reflects exactly what Troubadour Festival stands for — big energy, iconic Canadian talent, and an unforgettable community experience,” said Steve Ricalis, Chair of the Downtown Barrie BIA. “Being named a Top 100 Festival in Ontario adds incredible momentum, and 2026 is set to raise the bar even higher.”