A Business Improvement Area (BIA) consists of commercial properties and their non-residential tenants within a defined boundary. The individuals and corporations who own these commercial properties or the businesses within them make up the BIA Membership.
Established in 1974, the Downtown Barrie BIA elevates the experience of Barrie’s one-of-a-kind waterfront and flourishing downtown.
We aim towards the development of a vibrant downtown core by advocating for people-focused growth to the private-sector and City Hall.
We act with intentionality to shape the downtown’s identity, organizing initiatives, events and festivals marketed to downtown residents, Barrie customers and tourists alike.
With major organizational restructuring the last few years, the Downtown Barrie BIA has streamlined its focus and purpose to deliver on investments in community, beautification, art and safety of its public spaces so we can enhance our members’ ability to deliver their customers an unrivalled experience.
Come experience it!
Sarah Jensen Chair
Janet Kemp Vice Chair
Daniela Fuda Board Member
Colin Hassey Board Member
Chad Ballantyne Board Member
Victoria Butler Board Member
Cait Patrick Board Member
Jim Harris Councillor
Sergio Morales Councillor
Craig Stevens Executive Director
Stacey Zubczyk Project Manager
The Downtown Barrie BIA creates the conditions for its membership to flourish, thereby enhancing the quaity of the downtown experience for residents and tourists alike.
We support our local businesses and property owners by overseeing the improvement, beautification and maintenance of the public spaces within the BIA boundary. By hosting events and festivals that attract visitors to the downtown core, by unifying the voice of the membership and presenting it to all levels of government, and by marketing the area to draw additional positive attention and interest from the public, we make Downtown Barrie the place you want to do business.
Want your business downtown? Connect with our awesome partners below!
The Downtown Barrie BIA acknowledges that the Business Improvement Area is located on the traditional land of the Anishnaabeg people. The Anishnaabeg include the Odawa, Ojbwe and Pottawatomi nations, collectively known as the Three Fires Confederacy. The Downtown Barrie BIA is dedicated to honoring Indigenous history and culture and committed to moving forward in the spirit of reconciliation and respect with all First Nations, Métis and Inuit people.