2024 was another year of building upon our journey forward. Our events portfolio returned a record attendance for the year – well over 250,000 unique visits to the Downtown area. We have been continuing to build on our operating model to fully leverage our four pillars as event facilitators, area marketers, public realm investors and policy & partner influencers to ensure we are moving forward as an organization. With the occupancy of Lakhouse and soon to be Debut condos, we are seeing more people living downtown and supporting our local businesses. That being said, the socio-economic environment is still with its challenges, there are more organizational partnerships working together to address these challenges and move our entire community forward. New businesses are continuing to open, entertaining events are bringing people together and with the implementation of a brand new Downtown Barrie Gift Card program the Downtown Barrie BIA is supporting our businesses and at the same time making it easier for our community to support our businesses. Click the image above to view this yea’rs Annual Report.