City of Barrie Wayfinding Strategy: Business Engagement Survey
Saturday, March 19, 2022
Hey BIA members!
The City of Barrie is working with the BIA and Tourism Barrie to reach out to businesses and residents for their feedback about navigating Barrie’s downtown and waterfront.
The goal of the Wayfinding Strategy is to develop a wayfinding system that will direct visitors and locals using all forms of transportation to the downtown Barrie area and its attractions, including public parking, institutions and parks. It will also help people navigate through the downtown and waterfront to easily find specific destinations.
Improving the City's wayfinding system was identified as a key action item in the City of Barrie's 2020 Tourism Master Plan, the COVID-19 Economic Recovery Action Plan and the 2020 Parking Strategy. Pre-COVID, tourism supported over 1000 businesses and almost 12,000 jobs in Barrie and area, and it contributed approximately $56.8 million annually to the Barrie economy.
Phase one of the Wayfinding Strategy focuses on the downtown and waterfront areas, and it will form the template for a city-wide design for tourism destinations throughout the city.
As a business leader in Barrie, your feedback is very important, and it will be used to inform Phase One of the Strategy.
The survey takes approximately 5 minutes to complete, and your answers will be anonymous.
We ask that you complete it by March 31, 2022. Click below to access!